C.T.plage POPUPSTORE 25AW TOKYO/DAIKANYAMA

7/26 One day only in Tokyo/Daikanyama
POPUP was held
Thank you for visiting
This time, at WHITEROOM, a 3-minute walk from Daikanyama Station, we held a try-on and order-taking event focusing on new 25AW items for sale starting on August 1 and new 26SS samples.



At the venue, the 25AW and 26SS lines were displayed halfway from the entrance to the back, with autumn/winter-inspired materials and colors in the foreground so that visitors could naturally see them.
The light spring/summer line was placed in the back, with an eye toward a layout that allows visitors to pick up products while feeling the change of the seasons.
The bodies were styled one each for AW and SS, and were grouped by color to create a sense of unity and pleasant cohesion throughout the exhibit.
We received many comments from visitors, such as
“I was curious about the products I saw on Instagram, but I didn't know where I could buy them.
”It was hard to find the right size online, but seeing them in person makes all the difference.
Some of the customers were happy to hear, “This is the only place where I can see all the products.” This was an opportunity for us to reaffirm the importance of having a place where we can directly hold the products in our hands.
Customers who tried on the alpaca loop items were surprised at how lightweight they were, and it was a good opportunity to convey the appeal of the material.

The novelty eco-bags at the venue and the 10% off 25AW items held as a limited event at the venue were also well-received.

The 26SS items were also well received by customers, who were able to choose their favorite colors and sizes.
We were also pleased to have Ms. Yuko (@uinolosca) at the POPUP this time.
Thank you very much.




We were able to hold a pop-up where visitors were able to see, touch, and wear the products and get a good sense of the brand's worldview and the quality of the materials.
We look forward to seeing you at our next POPUP in Osaka in September.

ABOUT C.T.plage

C.T.plage started its brand in Japan in 2007 S/S with the concept of “casual yet presentable knitwear”.
The brand was launched in 2007 A/W with an exhibition in Paris for stores in Japan and abroad.
The brand is currently sold in stores in more than 20 countries, mainly in Europe and Japan.

C.T.plage pursues not only the design but also the essence of the products. We are particular about patterns and production processes that take advantage of the characteristics of the materials, and the development of original materials to create simple yet comfortable designs.